Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water.
A glass of Campari smells bitter in the way that orange rinds and bitter greens smell. Tasting it, however, reveals much more. The bitterness is still strong, at the start and again at the finish, but there are notes of sweet cherry and orange, and a spicy edge reminiscent of cinnamon.
Its vibrant red colour, intense aroma and distinctive bitter taste make it extremely versatile, perfect for cocktails.